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Diamond Guide

THE 4Cs

The 4Cs of diamonds refer to the four main factors that are used to determine and describe the quality and value of a diamond.
These four factors are: Color, Clarity, Cut and Carat Weight. Each of these characteristics influences the overall appearance and brilliance of a diamond, as well as its price.

At AJ Jewels we use diamonds graded by the Gemological Institute of America (GIA), the creator of the 4Cs and the world’s largest most well-respected institute of gemological research and standards.

Decoding Diamonds:

A Comprehensive Video Unveiling the 4Cs

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Diamond Shapes

Uncover the singular charm of various diamond shapes and choose the one that complements both your personal style and the essence of your relationship.

Diamond Shapes
WHY DO WE ONLY USE NATURAL DIAMONDS?

WHY DO WE ONLY USE NATURAL DIAMONDS?

At AJ Jewels, we do not use lab-grown diamonds in our collection. We exclusively use natural diamonds.

Due to their scarcity and the increasing demand in global markets, natural diamonds have historically appreciated over time, making them not only a symbol of love and commitment but also a wise investment for the future.

By choosing natural diamonds, you're investing in a piece of Earth's legacy—a tangible asset that celebrates rarity, timeless elegance, and financial wisdom.

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